By Fletch Whipp
Happy New Year! Recently, Mouse, my wife found a piece of paper folded up inside one of her books. It was a goal setting list I compiled from 2007. As we looked, there were some tick marks, but at least a dozen remained unchecked. Interestingly, every goal had actually been achieved in 2007. While it was a surprise to Mouse, it wasn’t a surprise to me, as I’ve set goals weekly, monthly & yearly goals for at least 15 years now. Oh yes, various life curve balls have been thrown at me, and taken me down unexpected paths during that time, as I’m sure you have experienced too, though the goal posts shift from time to time, keeping our eyes on the goal does not have to shift.
I’m fortunate to work with many serious music career minded students, who seek my guidance in developing their raw talents towards rewarding careers in the Music Industry. Though I’ve helped numerous students successfully navigate their way to studying music at College, one student, Dexter actually successfully landed a placement at the exclusive Berklee College of Music in Boston. Dexter informed me that, of the 3,000 auditions held in various countries, 80 places were available. Dexter’s goal was realized after a long process of successful measured results.
Writer, Paul Christenbury sums up Goal setting succinctly as this: Goal Setting is an extremely powerful technique for accomplishment, but for Goal Setting to really be effective requires more than just writing down what we want to achieve.
The Benefits of Goal Setting
Goal setting helps us determine our priorities, get organized, make big decisions, and realize our dreams. Almost all motivational experts incorporate goal setting as an important part of their programs. Zig Ziglar, when speaking of the importance of goals, poses the question “Are you a wandering generality or a meaningful specific”. Goal Achievement process entails the following requirements:
1. Well formed Goal Statements
2. Breaking goals down into manageable Steps
3. Motivation and Commitment
4. Reminders and Keeping on track
5. Frequent Review and Re-assessment

This is a prime motivating picture for me weekly.
1. Well formed Goal Statements
The Goal Statement forms the basis for the entire process so careful attention should be placed on formulating a clear and accurate goal statement. A good way to remember how a goal statement should be defined is the old S.M.A.R.T. acronym used by many experts in goal setting. SMART stands for: Specific, Measurable, Action-Oriented, Realistic & Time and Resource Constrained
The Goal should be specific enough so that we know exactly what we are striving for, measurable so we can tell exactly when the goal has been reached, action-oriented to indicate an activity that will produce results, realistic in that it is practical and can be achieved, and time and resources constrained meaning that it has a definite deadline for completion and realizes limited availability of resources. The goal statement “Increase sales 25% by the end of the fiscal year without increasing advertising spending” is an example that follows these rules.
2. Breaking down Goals into manageable Steps
If you were to watch a Captain go about his duties on a cruise ship you would note he breaks down the overall cruise into manageable steps. He cannot simply point in the direction of The Bahamas and say this looks about right, see you there in 5 days. He takes measurements, and charts the entire course to ensure that should situations arise that require a new course of action, that he has the time, energy and resources available to re-chart the course that still allows success.
3. Motivation and Commitment
Paul Christenbury writes: Motivation and commitment are what make us strive to achievement. They give us the push, desire, and resolve to complete all of the other steps in the Goal process. This motivation can be obtained by developing a statement that creates a high level of emotion and energy that guarantees achievement. Commitment is what sets us on direct course to reach our goals and creates costly negative consequences for failure.
4. Reminders and Keeping on Track
Reaching our goals requires persistence and regular attention. We need some sort of system to keep us reminded and accountable. MyGoalManager.com uses a combination reminder emails, calendars, and reports to keep users organized and on track. If some accountability system is not used then we are likely to lose sight and fail.
5. Frequent Review and Re-assessment
Goal Setting is definitely an ongoing process that is accomplished over time. When we first sit down and start to define goals it can seem like a difficult and daunting task but over time it begins to get much easier. Patience is required. All goals due in the next year should be reviewed at least once a week and daily if possible. The great thing about frequent review is that this forces us to make big decisions and determine priorities in our life. We should keep watch for goals that aren’t being achieved on time or for goals on which we keep extending the deadline.
Each week I invest a minimum of 80+ hours into RockStarzUSA.com, and my own musical pursuits to be the best I can be. The only priorities I place above my career is my best friend, Mouse, & my relationship with Jesus. The picture above encapsulates my work philosophy.
The best way I sum up my own work ethic & inspire you with a parting thought is this. This article was written November 15th 2011 at 6:46am & was scheduled for publication months in advance. Though it is fresh for you, by the time you read this I will already be writing articles for April/May 2012…..